“What matters is creating a framework for critical thinking and examining how media reflects as well as shapes social realities…Pop culture is far more than entertainment – it’s a catalyst for connection and change.”
The UBC Pop Culture Cluster was featured in the cover story for the September 5, 2025 edition of The Source. The article discusses the many ways PopCC uses popular media to create accessible and engaging pedagogical materials for a range of audiences. If you’re interested in learning more about how the Pop Culture Cluster got its start and how its paving the way for a more inclusive educational future, you can read the article here!