Created by Darren Paltrowitz
Intended Audience
The module is designed for Media & Cultural Studies mini course. It explicitly integrates branding theory (including brand equity, synergy, authorship, cultural myth, and legacy branding) and applies these concepts through a sustained pop culture case study.
Learning Objectives
By the end of this lesson, students will be able to:
- Move from theory to applied case work.
- Critically engaging with retrospective interview footage, cross-genre references, and brand mythology.
- Understand the interplay between individual personas and collective identity.
Materials
About the Creator
Darren Paltrowitz is a New York-based podcaster, author, investigator, and public librarian. He is the host and producer of the Paltrocast, an interview series featuring musicians, filmmakers, authors, and cultural figures from around the world. Paltrowitz has created, hosted and/or presented programming for Carnegie Hall, Fotografiska NYC, Shenandoah University, Purdue University, Virginia Commonwealth University, and the London-Based Arts Research Centre, and his Paltrocast series has received honors from the W3 Awards and the Press Club of Long Island. ORCID: 0009-0002-7358- 3553.